HDMC garbage tippers may soon play advertisements

Hubballi: Hubballi-Dharwad Municipal Corporation () has found another means of increasing its . The civic body is planning to offer the public address system fitted on its being used for collection to .
Advertisers can play a 30-second-long advertisement on all the 177 auto tippers once every half an hour. HDMC intends to charge advertisers Rs 5,000 per day and adverstisers must avail the service for a minimum of five days.

As of now, HDMC’s auto tippers regularly play messages to increase awareness on mainiting a clean city, paying property tax and various other programmes. If HDMC’s plan becomes a reality, ten 30-second advertisements will be played on the auto tippers every half hour, helping the civic body earn Rs1.5 crore per year.

Mayor said they were planning to table the matter before the general body in the next meeting. “We will also seek the opinion from the public before implementing it,” he added.

“The charge for advertisers is yet to be fixed. We will decide if it should be Rs 5,000 or Rs 10,000 per day at the general body meeting,” said the mayor.

“Nowadays announcements of various initiatives are being played on the auto tippers and they have become the talk of the town. After discussing with officials, we can come to a conclusion and assess the benefit of playing advertisements on the garbage collection vehicles,” opposition leader in HDMC said Ganesh Tagargunti.

If the plan helps generate revenue, it can be implemented. At this stage we cannot assess the revenue it can generate because we do not know how many people will come forward to advertise,” he added.

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